Assess your marketing practices

Assess your marketing practices	1	Is there a 'Strategy Document' for each of your brands?	Yes No
	2	Does it answer the question: "Why should I buy your brand?"	Yes No
	3	Does the marketing department take product specs decisions?	Yes No
	4	Does the marketing department take pricing decisions?	Yes No
	5	Do you calculate the ROI of your marketing spends?	Yes No
	6	Do you know the elasticities of the marketing mix elements?	Yes No
	7	Are your ads 30 sec. feature films?	Yes No
	8	Do you use celebrities to promote your brand?	Yes No
	9	Do you advertise on cricket matches or other similar popular sporting events?	Yes No
	10	Do you chase after "eyeballs"?	Yes No
	11	Do you buy TV spots to maximise repetition within a given budget?	Yes No
	12	Do you pre-test your ads?	Yes No
	13	Do you take decisions using focus groups only?	Yes No
	14	Do you regularly track market performance of your brand?	Yes No
	15	Do you use ad recall measures to measure the effectiveness of your ads?	Yes No

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